After merging with Starwood Hotels to become the world’s largest hotel portfolio, Marriott International engaged Mother Design to create a new global loyalty brand, but with a substantial challenge: combine Marriott Rewards, Starwood Preferred Guest, and Ritz Carlton Rewards under a single name and identity, effectively connecting 100 million members, 30 brands, and 6800 properties worldwide.

It was a massive architectural endeavor for the brand. But together we determined a benchmark creative ambition: make a vast, multifaceted offering feel inviting and effortless, while setting a new standard for loyalty that feels less like currency, and instead like a trusted companion.